Justine McComb
Brand Storyteller | Leader | National Brand Partnerships | Sales Enthusiast | Voice Over
- Role
- Advertising Specialist at Audacy, Inc.
- Location
- Roseville, CA, US
- LinkedIn followers
- 500 followers
About Justine McComb
I have over 20 years of business development and leadership experience in the media marketing industry, covering sports/news/music/podcasting, OTT, Amazon DSP, and a full suite of digital solutions. I am passionate about creating and delivering innovative and impactful solutions for my clients, leveraging data & insights, and storytelling.Top 5 Strengths (overall theme- Strategic Thinking)- Individualization, Command, Futuristic, Learner, Arranger • Top Performing Sales Professional: Delivering new business development and continuously meeting and exceeding revenue objectives. Helping clients (agencies and direct) achieve their marketing goals with custom integrated media solutions. Leveraging data to tell stories. • Multi-Media Sales Specialist: eCommerce, Amazon DSP, Digital, Mobile Geo-Fencing/Farming/Conquesting, OTT, Email, Radio, Streaming Audio, Podcasts, Facebook, Twitter, Instagram, Social Influencer Marketing, Google Pay-Per-Click SEM & SEO, Event Marketing, Sport Sponsorship and Promotional Campaigns
Experience
Advertising Specialist
Mar 2023 — Present
I partner with brands to build custom, full-funnel marketing solutions that drive awareness, engagement, and sales. My work spans across Amazon DSP, OTT/CTV, Email Marketing, Audio (Radio, Streaming, Podcasts), Social Media, Influencer Marketing, Google PPC (SEM & SEO), Event Marketing, Sports Sponsorships, and Promotional Campaigns.
Education
California State University-Sacramento
Bachelor of Science (BS), Communication and Media Studies
1999 — 1999
California State University, Long Beach
Bachelor of Arts (B.A.), Communication and Media Studies
1997 — 2002
Skills
- Radio
- Proposal Writing
- Sales Operations
- Advertising
- Driving Results
- Integrated Marketing
- New Media
- Voice Over
- Social Media Marketing
- Campaign Strategies
- Broadcast Journalism
- Media Planning
- Radio Advertising
- Radio Promotions
- New Business Development
- Campaign Management
- Wide Orbit
- Lead Generation
- Sales
- Radio Broadcasting
- Maintaining Strong Client Relationships
- Media Buying
- Advertising Sales
- Mobile Marketing
- Email Marketing
- Business Development
- Media Relations
- Digital Media
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