Justine Fisher

About Justine Fisher

As a marketing and strategy executive, I bridge creativity with data to drive impact. I specialize in building and scaling strategies that blend storytelling, digital product innovation, and performance marketing to deliver measurable business growth.With deep experience in data-driven decision-making, digital product management, and transformation strategy, I’ve led cross-functional teams to launch breakthrough campaigns, evolve brand platforms, and create seamless digital experiences that engage modern consumers.Currently leading brand marketing at bartaco, I’m known for pushing boundaries—connecting the dots between insight and action to reimagine how brands show up, grow, and create value.Top strengths: • Data-Driven Marketing: Leveraging performance metrics, testing frameworks, and consumer insights to inform strategy, optimize campaigns, and maximize ROI• Digital Product Management: Leading cross-functional teams to design and deliver seamless digital experiences that enhance the guest journey and drive engagement• Transformation + Innovation: Shaping brand evolution and business transformation by introducing new platforms, reimagining digital touchpoints, and future-proofing marketing ecosystems• Go-to-Market Execution: Leading end-to-end GTM planning—from positioning and messaging to cross-channel rollout—for successful launches that deliver business and brand impact• Brand + Marketing Strategy: Driving business growth through integrated brand strategies that fuse creativity, insights, and innovation to build lasting consumer connection• Purpose-Led Storytelling: Crafting meaningful narratives that elevate brand relevance, deepen impact, and authentically connect with audiences across channels

Experience

1. Vice President of Marketing

   bartaco

   Jul 2024 — Present · New York, NY, US

   Marketing Tech | Performance & Brand Marketing As Vice President of Marketing at bartaco, I drive growth by blending creative innovation with data-driven strategies to elevate one of the most coveted lifestyle brands in the hospitality industry. My focus is on crafting and executing data driven marketing strategies that accelerate guest acquisition, deepen engagement, and maximize lifetime value while honoring bartaco\'s vibrant ethos inspired by beach culture.

Education

• University of Wisconsin-Madison

  BBA, Marketing/Marketing Management, General

• NYU Stern School of Business

  Master of Business Administration (MBA), Corporate Finance & Entrepreneurship

  2016 — 2019