Justine Balash

VP, Product Manager at SVB, a division of First Citizens Bank

Role
VP, Commercial Product Manager at First Citizens Bank
Location
Cincinnati, OH, US
LinkedIn followers
500 followers

Experience

  1. VP, Commercial Product Manager

    First Citizens Bank

    Feb 2026 — Present

Education

  • Purdue University Daniels School of Business

    Bachelor of Science (B.S.), Business Administration and Management with a focus in Marketing

Skills

  • Marketing Strategy
  • Retail
  • Marketing
  • Management
  • Merchandising
  • Inventory Management
  • Customer Service
  • Sales
  • Cross-Functional Team Leadership
  • Social Media
  • Strategic Planning
  • Advertising
  • Direct Marketing
  • Market Research
  • Marketing Communications
  • Customer Insight
  • Email Marketing
  • Social Media Marketing
  • Microsoft Office
  • Competitive Analysis
  • Customer Satisfaction
  • Leadership
  • Pricing
  • Strategy
  • Integrated Marketing
  • Process Improvement
  • Program Management
  • Segmentation
  • Project Management
  • Team Building
  • Business Process Improvement

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Justine Balash — VP, Commercial Product Manager at First Citizens Bank in Cincinnati, OH, US | Unifers