Justine Betschart Arnold

About Justine Betschart Arnold

Hi, I’m a small business owner and operator with a background in engineering, product leadership, and operations.After 11 years in corporate roles spanning process engineering and product leadership, I made the leap into entrepreneurship through business acquisition. Today, I’m the owner and publisher of PDX Parent, a Portland-area parenting media brand focused on connection, creativity, and supporting families through locally produced content, events, and resources.My career foundation is deeply operational. I’ve spent years turning complexity into clarity, whether modernizing legacy systems, leading cross-functional teams, or building processes that scale. That experience now shows up in a different way: supporting a talented team, stewarding a trusted brand, and growing a mission-driven business with intention.What I bring as an owner:* A people-first leadership style rooted in trust, clarity, and collaboration* Strong financial and operational discipline from an engineering and product background* A builder’s mindset focused on improving systems while preserving what makes a business special* Deep respect for teams and the communities they serveI’m especially energized by businesses that sit at the intersection of community, creativity, and impact, where the work is personal, local, and human. MBA, Western Governors University | Chemical Engineering, UCLA Background in Product, Operations, and Process Optimization

Experience

1. Owner & Publisher

   Pdx Parent

   Jan 2026 — Present

   Own and operate, through North Star Ventures, LLC, a community-driven parenting media brand serving the Portland metro area, spanning print, digital content, events, and local partnerships. Set strategic direction while supporting a talented team responsible for editorial, sales, marketing, and community engagement- Acquired and now steward a mission-driven media business with a strong local brand, diversified revenue streams, and deep community trust- Support and empower a small, high-performing team by providing clarity, structure, and people-first leadership, while preserving the culture and values that make the brand successful- Apply an engineering and product mindset to improve processes, strengthen financial visibility, and scale systems thoughtfully without losing the human element of the business- Drive strategic planning and high-level decision-making to expand impact, deepen community engagement, and ensure long-term sustainability of the brand.

Education

• Western Governors University

  Master of Business Administration - MBA

• UCLA

  Bachelor of Science (B.S.), Chemical Engineering