Justine Saltzman

Senior Digital Merchandiser @The North Face

Generated weekly hindsight reports and analyzed site / sales performance metrics, consumer behavior, and merchandising insights, informing on-site merchandising.• Identified top merch opportunities, driving sales and engaging consumer behavior.• Managed and optimized men\'s and kids\' apparel categories by maintaining product catalogs (uploads, attribution, PDP, inventory) and enhancing PLP pages through strategic storytelling, resulting in increased ATC and conversion rates.• Partnered with content team, developing and placing product education content such as tech blocks, banners, and in grids to feature on PLP and PDPs, improving product approachability and consumer understanding therefore driving product sales.• Preformed PDP enhancements based on A/B testing, as well as assigning complete the look (head-to-toe outfitting or complementary styles) and applying upsell / cross-sell strategies, encouraging increased AOV.• Ensured site merchandise stories / product pages tied back to marketing, email, social, brand content, and buyer strategies to meet sales goals.