Justine Goodman
Editor In Chief at Galvanized Media
- Role
- Editor in Chief at Galvanized Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Justine Goodman
I\'m a writer, editor, and content marketing specialist with 19+ years of experience in media. As a writer and editor, I\'ve done it all - from news, health, and lifestyle to food, travel, and beyond. I\'m an expert in SEO and analytics, branded content, and live events. I\'ve built and managed large teams, overseen sites with tens of millions of monthly readers, and pride myself on being an empathetic leader who can rise to any challenge.
Experience
Editor in Chief
May 2022 — Present · NY, US
EIC of Galvanized Media’s flagship food and wellness site, Eat This, Not That (20M UVs + 40M PVs / mo) Oversee all editorial and content marketing operations, from approving pitches and perfecting daily lineups to directing newsletter and social efforts Mentor and manage a team of 9+ staffers and many freelancers to create premium content about food news, cooking, restaurants, groceries, nutrition, health, fitness, weight management, and more Work with the CEO, COO, and CFO to ensure the org remains lean, operates efficiently, and meetstraffic goals, with an emphasis on growth Stay on the pulse of the industry trends and identify and test applications for the Galvanized brands Use all available data (GA, Parse.ly, Ahrefs, SEMrush, etc.) to make strategic editorial choices; producedaily, weekly, monthly, and quarterly performance reports; apply data learnings in real-time to pivotstrategy as needed Collaborate with external partners including Google, MSN, Yahoo, Flipboard, Smartnews, etc. to maximize distribution and grow audience Act as SEO lead, from establishing best practices to growing organic traffic, executing site auditsand content cleanup efforts, and driving taxonomy changes Oversee and implement e-commerce and affiliate efforts Liaise with a network of medical experts, designers, contractors, and others on behalf of Eat This
Education
Brown University
BA, Philosophy
2003 — 2005
Fordham Graduate School of Social Service
Master of Social Work - MSW, Clinical/Medical Social Work
Bard College
Comparative Literature, Creative Writing
2001 — 2003
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