Justine Firmin

Social Media Project Manager @Monks

Toulouse, FR

Monks is a digital marketing and advertising agency that connects content, data, digital media and technology services.] Main projects- BMW and MINI DACH (Germany, Austria, Switzerland) Responsibilities• Strategic communication campaigns development and implementation• Developed and executed strategic social media campaigns that drove engagement and aligned with business KPIs.• End-to-end project management from briefing to execution, working closely with internal and external stakeholders to deliver high-quality campaigns.• Continuously planned content and monitored performance, ensuring continued campaign optimization and relevance.• ​Developed tailor-made content strategies to maximize engagement and achieve business goals.• Designed and implemented effective editorial plans that ensure smooth and relevant communication.• ​Social media management for BMW and MINI in Switzerland and Austria.• Oversaw the creation and presentation of quality, captivating content aligned with the brand\'s tone of voice.• Developed innovative concepts to energize communities and strengthen brand recognition.• Worked closely with the Marketing, PR and communications teams to maintain a consistent and impactful brand image.• Rigorously monitored KPIs, created detailed analysis reports and identified areas for optimization for maximum impact.• Managed parallel creative and adaptation projects across multiple formats, ensuring alignment with brand guidelines and market needs.• Ensured deliverables met the highest quality standards, client expectations and local market nuances.