Justin Cocchiola

WORK HISTORY

EDUCATION

SKILLS

ABOUT JUSTIN COCCHIOLA

Innovative and results-driven Marketing Leader with 15+ years of experience in B2B, B2B2C, and SaaS marketing across global and matrixed organizations. I specialize in developing and executing high-impact marketing strategies that drive business growth, enhance brand positioning, and have created measurable outcomes in multiple industries include automotive, mobility, fleet technology, mining, oil and gas, as well as industrial products.I thrive at the intersection of marketing, sales, and product strategy, translating complex business challenges into actionable go-to-market strategies, customer engagement programs, and data-driven marketing campaigns. What I Bring to the Table Fleet & Mobility Industry Expertise: Deep experience in commercial trucking, telematics, fleet sustainability, and digital fleet management solutions. Go-to-Market (GTM) Execution: Launched new platforms, rebranded business segments, and built customer-centric GTM strategies that align with enterprise growth goals.Integrated Marketing & Demand Generation: Proven success in ABM, persona-driven campaigns, and full-funnel marketing to accelerate customer acquisition and expansion. Sales Enablement & Customer-Centric Messaging: Skilled in developing sales tools, training programs, and marketing collateral to equip sales teams with value-driven messaging. Data-Driven Marketing & Analytics: Passionate about leveraging marketing automation, campaign insights, and customer data to optimize performance and improve ROI. Career Goals & What’s NextI am looking for my next opportunity in a senior marketing leadership role, where I can continue to build and lead high-performing teams while driving strategic marketing initiatives. I am open to opportunities across a variety of industries and business sizes—from start-ups and mid-market companies to large multinational corporations. What excites me most is the chance to scale marketing functions, build and lead high-performing teams, create high-impact go-to-market strategies, and collaborate across teams to drive business growth. Whether it’s expanding brand presence, improving digital engagement, or launching innovative products and solutions, I bring a hands-on, results-driven approach to marketing leadership, strategy, and execution. Let’s connect! I’m always eager to discuss new challenges, share ideas, and explore how strategic marketing can create value.