Justin Farrell

About Justin Farrell

Justin Farrell is a Managing Partner and Co-Owner of Rooster General Contractors, a Dallas-based firm specializing in commercial and residential remodeling, additions, and tenant improvements. Under his leadership, Rooster has built a reputation for craftsmanship, transparency, and client-focused collaboration — transforming spaces from kitchens and bathrooms to large-scale additions and commercial build-outs.Justin’s role extends beyond operations and growth; he is dedicated to ensuring every project runs smoothly and every client feels confident throughout the process. His hands-on approach reflects Rooster’s belief that construction should be straightforward, strategic, and rooted in trust.Before co-founding Rooster, Justin built a career in marketing and design, solving business challenges for global brands such as Budweiser, Frito-Lay, Hasbro, Lay’s, Pepsi, T-Mobile, and Capital One. That experience shaped his ability to combine creativity with execution — a skillset that continues to influence his approach to construction, client relationships, and business growth.Driven by a passion for collaboration and a commitment to quality, Justin thrives at the intersection of creativity, strategy, and building — helping Rooster General Contractors deliver projects that stand the test of time.

Experience

1. Managing Partner

   Rooster General Contractors

   May 2023 — Present · Dallas-Fort Worth, TX, US

   Rooster General Contractors is a Dallas–Fort Worth–based design + build firm specializing in residential remodels, home additions, and commercial tenant improvement projects. Our mission is simple — to deliver a better construction experience through communication, craftsmanship, and care.We’re known for taking the stress out of remodeling. From initial design concepts to the final walkthrough, our team manages every phase of the process in-house. That means fewer surprises, faster timelines, and a level of accountability that homeowners and business owners genuinely appreciate.What sets Rooster apart is our blend of creativity and construction expertise. We don’t just build — we help clients visualize what’s possible, make informed decisions, and enjoy the process along the way. We’ve intentionally built a brand that feels approachable, honest, and grounded in integrity — not just another contractor logo on a truck.We’re especially proud of how our brand has become synonymous with trust. Whether we’re renovating a family’s home, building out a local business, or restoring a historic church, our goal is always the same: to create lasting value and positive experiences.At the end of the day, Rooster isn’t just about what we build — it’s about the relationships we build while doing it.

Education

• Texas Tech University

  Bachelor of Fine Arts, Communication Design

  2007 — 2011

• Austin College

  Bachelor of Fine Arts (BFA)

  2005 — 2006

Skills

• Advertising
• Layout
• Corporate Branding
• Posters
• Creative Direction
• Vector Illustration
• Creative Strategy
• Image Editing
• Brand Development
• Logo Design
• Brochures
• Graphic Design
• Art
• Banners
• Poster Design
• Web Design
• Graphics
• Adobe Creative Suite
• Branding
• Creative Problem Solving
• Illustration
• Photoshop
• Direct Mail
• Outdoor Advertising
• Book Design
• Indesign
• Digital Marketing
• Packaging
• Art Direction
• User Experience
• Stationery
• Typography
• Corporate Identity
• Adobe Illustrator
• Illustrator