Justin English
Music & Media Strategist | Bridging Creative Vision with Scalable, Cross-Platform Execution
- Role
- Vice President Music Programming Strategy Global Lead, Linear & Streaming Music Strategy at Paramount
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Justin English
Music has always been the throughline. From managing artist pages at MTV in the early…
Experience
Vice President Music Programming Strategy Global Lead, Linear & Streaming Music Strategy
Jan 2020 — Present · New York, NY, US
Spearheaded global music content strategy across traditional linear, streaming, FAST, and digital/social platforms—modernizing how MTV launches music content in partnership with the President of Music & Special Events.Directed a 15+ person team overseeing content scheduling and programming for 20+ global linear channels across 100+ territories, supporting $53M in average annual revenue.Led cross-functional collaboration with Comms, Creative Marketing, Media Planning, and Research to develop data-driven rollout strategies for marquee specials, including the MTV Video Music Awards—boosting reach and impact within resource constraints.Partnered with research to track and optimize performance across cable, FAST, and Paramount+, using real-time insights to refine content strategies.Informed greenlight decisions for long-form music specials and documentaries by aligning audience data with creative development priorities.
Education
Wagner College
Bachelor of Arts - BA, Fine and Studio Arts
Skills
- Video
- Music Videos
- Music
- Radio
- Video Editing
- Content Strategy
- Photoshop
- New Media
- Film Production
- Social Media
- Final Cut Pro
- Post Production
- Digital Media
- Adobe Creative Suite
- Blogging
- Creative Direction
- Entertainment
- Music Industry
- Television
- Editing
- Film
- Video Production
- Broadcast
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