Justin Boettcher
Questioning your channel strategy, whether premium beauty makes sense or how to succeed on Amazon? Holler at me.
- Role
- Founding Partner & CEO at Parallel
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Justin Boettcher
Justin Boettcher is a beauty and e-commerce strategist with 20+ years in digital commerce and 15 years in the beauty industry. At Amazon, he led initiatives that transformed the company into a leading destination for beauty, launching the Indie Beauty program and building the Premium Beauty marketplace into a billion-dollar business. Today, Justin helps brands grow and thrive through his consulting practice, bringing deep industry expertise and a proven track record of success.Prior to Amazon, he worked at L’Oreal, Urban Decay (pre-acquisition), Hot Topic and Markwins Beauty Brands shaping their DTC businesses and owning their digital retail presence both domestically and internationally.
Experience
Founding Partner & CEO
Nov 2025 — Present · Seattle, WA, US
We help e-Commerce brands that are challenging their category answer the hardest questions and build a clear path forward.
Education
Riverside City College
Associates in Arts
2003 — 2006
Riverside City College
Associates in Science
2003 — 2006
Skills
- Advertising
- Organic Search
- Landing Page Optimization
- Blogging
- Lead Generation
- Customer Acquisition
- Social Media
- Omniture
- Web Analytics
- Integrated Marketing
- New Media
- Web Marketing
- Email Marketing
- Online Advertising
- Strategy
- E-Commerce
- A/B Testing
- Digital Media
- Ppc
- Analytics
- Conversion Optimization
- Management
- Business Development
- Digital Marketing
- Interactive Marketing
- Copywriting
- Affiliate Marketing
- SEO
- Creative Direction
- Crm
- Sem
- Multi-Channel Marketing
- Product Marketing
- Social Networking
- Social Media Marketing
- Brand Development
- Google Analytics
- Media Planning
- Online Marketing
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