Justin Blanchfield

Event Marketing Producer @We Are Swell

New York, NY, US

Support the development of Aperol Spritz experiential events, ensuring alignment with brand guidelines and enhancing the event experience through consistent branding and impactful design.• Track and manage the allocation of event tickets and credentials for clients, workers, and guests, coordinating with internal and external agencies to ensure accurate and efficient distribution.• Foster an introductory meeting with AriZona decision-makers, showcasing the company’s value proposition, identifying their unique business needs, and collaborating with internal teams to develop tailored solutions that align with their strategic objectives.• Manage Meshh software integration for event activations, tracking key consumer metrics like dwell time and conversion rate. Integrating metrics into post-event reports with competitor analysis, bar audits, and actionable insights for future brand strategies.• Coordinate with internal and external teams to set clear goals and deliverables, fostering a collaborative and productive work environment by facilitating open communication, ensuring alignment on project objectives, and regularly monitoring progress to address any challenges promptly.

Siena College

Bachelor's degree

EU Business School

Master's degree

Siena College

Master of Business Administration - MBA