Justin Blackman

About Justin Blackman

Hi. you’ve probably got questions. Big important ones like… \"What the heck does this guy do?\" Well, “this guy” creates ridiculously detailed Brand Ventriloquist® Voice Guides for small & medium sized business, solo-entrepreneurs, brands, and industry experts so all their writers can sound \'zactly like \'em. Clients include- Amy Porterfield - Stu McLaren - Mirasee (Danny Iny)- Fit Feels Good (Oonagh Duncan)- Bobby Klinck - ATFX Foreign Exchange - Hayley Hobson - Nonprofit Leadership Lab (Joan Garry)- Melyssa Griffin - Epoch Education - Todd Herman.plus eComm, SaaS, B2B, and lots o\' other start-up and emerging brands. Now you’re wondering… \"What in the wide, wide world of sports is a voice guide?\" Oh, I’ll feed you, baby bird. A voice guide is a training manual that onboards your writers and keeps them on brand. It helps them nail your copy, reduces your editing time, and produces perfect drafts on the first shot. Consider it a style manual to keep your writing consistent across every channel. It’s crazy specific—leaving just enough room for each writer to add their own unique skillz to your content, while still maintaining the integrity of your brand. It includes- All your do’s & don’ts - Your writing habits (even ones you don’t realize you have)- Your grammar choices - Your tone and opinions on major topics - The rhythm of your writing style - Your onboarding process - The gender of your copy (Yep. Words have genders too) …So all your writers can emulate your voice and sound exactly like you, without you having to fix their final draft for hours. I know, I know… “My voice is unique! Nobody can sound like me.” Yeah, they can. Because your voice is measurable. And even if it doesn’t sit in the middle of the scale, it can still be tracked. Brand Ventriloquist Voice Guides work for personal brands, mid-sized companies, and solo entrepreneurs. If you use writers, they\'ll help you get perfect drafts. And if YOU are a writer (hi, friend!), I also have training programs that teach YOU how to create voice guides and have more fun with your writing. Message me and I’ll send you the links. Then we can take over the world & have pillow fights. All the people say I’m pretty fly for a write guy. More about voice and writing here: PrettyFlyCopy.com Tools for silly writing here: BrandVoiceAcademy.com/Personality Learn how to create voice guides here: BrandVoiceAcademy.com Get all my best content here: prettyflycopy.com/emails (<- this is the best way to make your inbox happy)

Experience

1. Brand Voice Expert & Copywriter

   Pretty Fly Copywriting

   May 2017 — Present · Atlanta, GA, US

   I write crazy fun emails and create the best damn voice guides on the planet. That means you can outsource your content to copywriters and ensure everything will still sound like you (which means people will love you and give you money.) Benefits of working with me include:~ better on-brand results from your copywriters and content team~ Flexible views on Oxford commas~ I get wicked sciency with conversion techniques~ Use of only blue pens~ Breaking grammar rules with rational abandon~ I\'m slightly tall~ Strong success rate of my emails making you snarf coffee out of your nose~ You\'ll probably make a lot of money using my wordsPlease form an orderly queue.

Education

• University of Massachusetts Amherst

  BS, Sport Management

  1994 — 1998

• New York Bartending School

  Certification of Mixology