Justin Belanger
Brand Manager @the LEGO Group
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WORK HISTORY
Brand Manager @the LEGO Group
Markham, ON, CA
Develop, manage, and execute high-impact consumer and retail marketing programs to build the LEGO® brand among consumers and retail customers, inspiring the builders of tomorrow.In 2024, promoted to lead marketing strategy and execution for the Adult audience in Canada. Responsible for audience-first communication planning, cross-functional marketing execution, and full-funnel marketing across a portfolio with an annual target exceeding $150M annually.
EDUCATION
Wilfrid Laurier University
Bachelor of Honours Business Administration, Marketing Specialization, Minor in Economics
TFS - Canada’s International School (Toronto French School)
Bilingual International Baccalaureate Diploma
ABOUT JUSTIN BELANGER
A results-driven marketing leader passionate about consumer behaviour, digital innovation, and building best-in-class brands in the entertainment space. Recognized for leading collaborative, cross-functional initiatives and navigating complexity through creative problem-solving and compelling storytelling. Experienced on both client and agency sides, with growing expertise in developing and implementing omnichannel marketing strategies.Brand Building | Digital Marketing | Cross-Functional LeadershipData-Driven Marketing | Omnichannel Campaigns | Test-and-Learn CultureProduct & Project Management | Strategic Problem Solving | Collaborative Execution
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