Justin Barnes Northbeam
Senior Media Strategist @Northbeam
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WORK HISTORY
Senior Media Strategist @Northbeam
US
EDUCATION
KEDGE Business School
Study Abroad, Cross-Cultural Negotiations and Management
University of North Carolina Wilmington
Bachelor of Science (BS), Economics and Finance
SKILLS
ABOUT JUSTIN BARNES NORTHBEAM
Hey there — welcome to my profile! I help DTC brands scale profitably through paid social strategy & execution.I’m a Growth Marketing consultant with 9 years of experience and over $100M in managed ad spend across Meta, TikTok, YouTube, and Pinterest. I’ve worked with brands spending anywhere from $10K to $5M+ per month—bringing a performance-first mindset to every stage of growth.Whether it’s building a creative testing engine, designing full-funnel campaign structures, or forecasting to ROAS, CAC, MER, and aMER targets—I partner with teams to make paid social an incremental driver of revenue. Scaled a beauty brand to $7M+ in Meta spend during Q4 while lifting ROAS by 23% YoY Beat iROAS targets by 16% while scaling a premium socks brand 76% above forecasted budget Increased Pinterest ad spend by 213% YoY for a sleepwear brand while maintaining target ROASCurrently consulting with DTC brands doing $10M–$100M in annual revenue—and always open to new industries or partnerships that value performance, testing, and smart scaling.Let’s connect if you’re looking to take your paid social strategy to the next level!
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