Justin Wheeler

About Justin Wheeler

When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.\"- R. Buckminster Fuller The quote above speaks to my views of data science and my career. My day to day work is problem solving. Diving in to understand data to then using this knowledge to build predictive models or make objective business decisions. In my studies and professional career, you learn that there are many ways to solve a problem and with more experience you are able to fine tune for efficiency and beauty. Uncovering trends and hidden relationships in data is a great passion of mine. Letting data provide the truth to business story telling. In my current role, I am looking forward to gaining more experience in modeling and coding to not only find solutions, but optimal ones.

Experience

1. Business Analytics Lead, Marketing Science & Innovation

   PNC

   Aug 2021 — Present · Pittsburgh, PA, US

   Marketing Science & Innovation | Decision Analytics and ResearchPNC Financial Services Group @ One PNC PlazaLeads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. Determining the optimal analytic approach and supporting development, implementation and enhancements. Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.Main work focus is around Marketing Budget Optimization. Key focus within the project is to develop response curves for each marketing program and determine efficiency and return on investment (ROI). Developed deep understanding of all lines of marketing (Upper and Lower funnel, TV, Direct Mail, Digital, etc). Partner with the Marketing Organization on budget strategy and optimal spending to improve our key metrics. Monitor performance through out the year to fine-tune our assumptions and forecast our unit and profitability expectations. Q1-Q3 2024: Loaned time over to Business Banking Lending to help develop auto-decline rulesets for loans utilizing Bureau attributes within the third-party Experian Sandbox. Developed Spark / Python code for building the driver file used in attribute testing for both business and consumers. Performed univariate testing and aided in the analytical strategy of this endeavor. Working to become subject matter expert in the commercial Experian financial data.

Education

• Penn State Erie, The Behrend College

  Bachelor of Science (B.S.), Management Information Systems, Business Analysis

  2008 — 2013

• Northwestern University

  Masters of Science, Predictive Analytics

  2016 — 2018

• Penn State Erie, The Behrend College

  Bachelor of Science (B.S.), Marketing

  2008 — 2013

Skills

• Microsoft Sql Server
• Cross-Functional Team Leadership
• Marketing Strategy
• Statistics
• Collaborative Problem Solving
• Sas Programming
• Analysis
• Predictive Analytics
• Predictive Modeling
• Market Research
• Marketing Analytics
• Vba
• Advertising
• Organizational Leadership
• Creative Writing
• Microsoft Excel
• Writing
• Innovation Development
• Research
• Data Modeling
• Problem Solving
• Responsibility
• Sql
• Ms Excel Pivot Tables
• Leadership
• Data Mining
• Marketing Research
• Marketing Communications
• Facebook
• R
• Marketing
• Dreamweaver
• Microsoft Office
• Adobe Software
• Data Analysis
• Probability Theory
• Python
• Analytical Skills
• Spss
• Big Data