Justin Altamuro

About Justin Altamuro

I’m a B2B marketing professional driven by the belief that connection is at the core of…

Experience

1. Field Marketing Banking, Capital Markets and Insurance

   Cognizant

   Jul 2023 — Present · New York, NY, US

   I lead integrated marketing programs that align strategy, creativity, and sales execution across the Banking, Capital Markets, FinTech, and Insurance sectors within Cognizant’s Financial Services organization. My focus is on driving account-based marketing, partner engagement, and client experience initiatives that deliver measurable growth and deepen relationships.In the first half of 2025, my programs influenced $350M in pipeline and supported $180M in closed TCV, powered by ABM campaigns generating 10.2K engagements, 2.4K MQLs, and 750 high-intent leads. I also supported $100M+ deal pursuits and RFP narratives that accelerated $1.3B in total contract value.Beyond these core initiatives, I lead high-impact ABM and field programs including client summits, executive roundtables, technology fairs, and sponsorships, managing strategy, planning, logistics, and execution to drive pipeline acceleration and deepen client relationships. I serve as a marketing SME for sales enablement, developing best-practice frameworks and playbooks now leveraged across the organization.I also manage strategic marketing relationships across Cognizant’s partner ecosystem, including AWS, Microsoft, Google Cloud, Salesforce, ServiceNow, Databricks, Oracle, IBM, and emerging AI disruptors such as Writer and Soroco. I spearheaded Cognizant’s first Partner Day, uniting 150+ attendees, 65 executive clients, and 45 partners to showcase ecosystem innovation and co-create joint go-to-market opportunities.My portfolio extends to web strategy, content, and product marketing, from directing Cognizant’s.com transformation (driving a 5× increase in traffic) to launching ABM microsites and co-branded content that enhance visibility and accelerate demand. I partner with product and innovation teams to shape positioning and GTM strategies for new offerings, including NeroAI, Cognizant’s most widely implemented solution of 1H 2025.

Education

• Harrison High School

  High School Diploma

  2015 — 2019

• Manhattan University

  Bachelor's degree, Business Marketing and Managment

  2019 — 2023