Justin A. Keys

About Justin A. Keys

I build brands through experiences. As the Sr. Manager of Brand Marketing at Georgia-Pacific, I lead the strategy that connects our brand to customers, partners, and industry stakeholders through experiential marketing, brand activations, and high-touch programs. Over the last four years at GP, I\'ve built this function from the ground up, scaling from zero infrastructure to 25+ annual experiential activations, a multi-million-dollar budget, and a team that brings the brand to life across global markets.My approach to brand marketing is rooted in the belief that the most powerful brand impressions happen in person. Whether it\'s a VIP customer hosting experience, a large-scale industry activation, or an executive roundtable, I focus on creating moments that reinforce brand equity, deepen relationships, and drive business outcomes. I partner directly with senior leadership to ensure every touchpoint, from strategy to execution, reflects the brand at the highest level.Before Georgia-Pacific, I spent nearly a decade sharpening this craft across agency and in-house roles. At GMR Marketing, I managed brand activations across the East Coast, spanning a diverse mix of CPG brands. At LX Hausys (an LG Company), I led a full end-to-end GTM campaign and launched showrooms across the U.S. through high-touch grand opening events. Throughout my career, I\'ve also managed corporate suite programs at Mercedes-Benz Stadium, Truist Park, and State Farm Arena, and planned more than 250 events to date, including trade shows, brand activations, and interactive experiences.I\'m passionate about the space where brand strategy meets live experiences, and building the teams, systems, and partnerships that make it all run at scale.

Experience

1. Senior Manager, Brand Marketing

   Georgia-Pacific LLC

   Mar 2025 — Present · Atlanta, GA, US

   Lead comprehensive brand marketing and events strategy across multiple global business units, managing cross-functional teams, vendor relationships, and agency partnerships to deliver high-visibility corporate experiences. Partner directly with senior leadership and C-Suite stakeholders to define strategic vision for major corporate events, ensuring content, logistics, and brand narrative align with business priorities. Oversee customer hosting programs and VIP event experiences, manage multi-million dollar marketing and events budgets with fiscal discipline, and direct external communications and regulatory compliance rollouts across global markets including UK, Asia, and Latin America. Lead and develop a high-performing team including direct reports, vendors, and agency partners.

Education

• The University of Southern Mississippi

  Bachelor of Business Administration - BBA, Marketing

  2012 — 2016

• Belhaven University

  Master of Business Administration - MBA, Business, Management and Marketing

  2017 — 2019

Skills

• Event Planning
• Spanish
• Leadership
• Marketing Communications
• Facebook
• Presentations
• Social Media
• Marketing Strategy
• Public Relations
• Bit.ly
• Dimensions of Professional Selling
• Time Management
• International Marketing
• People Skills
• Presentation Skills
• Digital Media
• Business Communications
• Microsoft Office
• Public Speaking
• Marketing
• Advertising
• Outlook
• Social Media Marketing
• Creative Marketer
• Customer Service
• Microsoft Word
• Computer Network Operations
• Powerpoint
• Microsoft Excel
• Branding & Identity
• International Business