Justina Cerra Lucas

About Justina Cerra Lucas

I\'m a multi-passionate professional with over a decade of success in development and…

Experience

1. Marketing Strategist

   218 Creative

   Feb 2018 — Present · Los Angeles, CA, US

   THE TL;DR:I founded 218 Creative as an approachable solution for independent business owners in the hospitality and events industries to build marketing strategies that are customized to their unique needs. With a limited \"menu\" of services and an approach that focuses on fulfilling clients\' true needs as opposed to selling high-dollar packages, my work as the founder and marketing strategist ensures that each client feels empowered in their ability to carry forth the work we produce for them.THE NITTY GRITTY:• Structured a boutique marketing service that develops and executes marketing strategies for independent small business owners, maximizing their ROI and increasing the number of guests or clients they have booked on an annual basis• Work in collaboration with high-profile influencers (including NFL hall of fame athletes and music industry celebrities) to further the impact of clients’ efforts to fulfill their missions• Balance the efforts of overlapping client campaigns, campaign statuses, budgets, and communication channels to ensure the successful completion of strategies and bring clients back for returned business• Continuous development of internal workflows using automation, AI tools, and CRM capabilities that assist the operations of 218 Creative and clients’ businesses, ensuring consistent communication with existing clients and prospects that increases conversion rates• Successfully navigate and continue to stay on top of evolving market trends and technologies and adapting client strategies to ensure they remain competitive in their respective markets• Recruit, hire, and onboard independent contractors and collaborate with them on a per-project basis to fulfill clients’ custom or specialized marketing needs

Education

• UCLA Extension

  Courses in Web Design and HTML

  2015 — 2015

• Slippery Rock University of Pennsylvania

  Bachelor of Arts (B.A.)

  2008 — 2013

• Universidad de Costa Rica

  Spanish Grammar

  2012 — 2012

• University of Denver

  Marketing Communication

  2016 — 2017