Justina M. Allen
VP of Customer Success @Verisk Marketing Solutions
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WORK HISTORY
VP of Customer Success @Verisk Marketing Solutions
Atlanta, GA, US
With the acquisition of Infutor in 2022, I now manage the new Enterprise Customer Success team. The CS team manages our largest 200 Enterprise accounts with over $47mil in revenue. Our focus is to assist our customers to get the most out of the deep consumer identity and behavior data we provide so that they can hit their objectives and revenue targets. We do this by providing recommendations and being very consultative in what, why and how they use our data. Retention is our focus and organic customer growth happens as a result of providing a great customer experience along with our consultative approach.
EDUCATION
Western New England University
Bachelors of Science, Computer Information Systems
SKILLS
ABOUT JUSTINA M. ALLEN
I’m a marketing and customer experience professional who understands the SaaS pre and post sales customer experience. With twenty years in Sales, Marketing and Customer Success - from sales rookie of the year, to developing award winning marketing programs to managing high impact virtual teams of experts and customer success managers, I work to create a culture of accountability and action. I have led customer-facing teams, helped define new customer programs and advised on team training and certification programs. I believe that culture is critical, having an environment to learn and grow is essential and in a customer-facing role relationship building is key. Specialties Include:Customer Success, Martech and Adtech, Marketing Cloud, SaaS, Marketing Automation, Revenue Performance Management, Lead Management, Strategic Account Management, Demand Generation, Marketing, Enterprise software sales, B2B Sales, Business Development, Management, Leadership, Customer Loyalty and Retention, Mobile marketing.
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