Justina Moore

About Justina Moore

Paid Media Strategist with 6+ years of experience driving growth through data-driven campaigns across social and display platforms. Specialize in building and optimizing full-funnel strategies that maximize ROAS and exceed client revenue goals.

Experience

1. Paid Media Strategist

   Qry

   Mar 2022 — Present · Scottsdale, AZ, US

   Responsible for day-to-day implementation and optimization of paid social + display campaigns that span the full funnel.• Oversee and manage the total budgets for paid media and work closely with the Search Strategist to surpass overall monthly revenue and ROAS goals. Report on LC and attributed data to paint the full picture for clients.• Work in tandem with the creative agency or client\'s in-house creative team to align on upcoming creative executions, promotions and timing. Report which ads and executions performed best to guide future implementations.• Provide ongoing actionable insights into campaign performance to clients on weekly calls. Also craft reports on a monthly and annual basis.• Consistently seek training on industry best practices and new technologies.

Education

• W. P. Carey School of Business – Arizona State University

  Bachelor’s Degree, Marketing

  2015 — 2019

Skills

• Social Media
• Event Planning
• Microsoft Office
• Microsoft Powerpoint
• Customer Service
• Social Media Marketing
• Microsoft Excel
• Communication
• Leadership
• Public Speaking
• Management
• Microsoft Word
• Marketing