Justin B.
CIO | Digital Transformation Leader
- Role
- Chief Information Officer at Western States Equipment
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Justin B.
I’m a purpose-driven technology leader who believes that the best digital solutions are the ones that feel effortless, human, and deeply useful. My passion lies in listening with intention, leading with authenticity, and designing simple, well-crafted digital experiences that help people feel seen, supported, and empowered to thrive.At Western States Equipment, I focus on making technology work better for people—simplifying systems, solving real problems, and helping teams do their best work with less friction and more connection.
Experience
Chief Information Officer
Apr 2025 — Present · Meridian, ID, US
Responsible for developing the company’s digital capabilities to maximize the value of technology and ensure our long- term success via innovations to our products and services in alignment with the corporate strategy. In addition, ownership of the governance and recalibration processes of our Corporate Strategy. Responsible for delivering the IT infrastructure and services the business depends on for our daily operations, as well as guiding the company’s digital strategy, creating digital products and services or adding digital capabilities to existing products and services, and maximizing the value of our extensive data. Works closely with other business leaders to execute on opportunities that enhance business performance.
Education
Boise State University
MBA, Business
2003 — 2006
Linfield University
BS, Mathematics
1994 — 1997
Skills
- Credit
- Loans
- Strategic Planning
- Business Strategy
- Development of Sales Tools
- Sales Process Development
- Development of Sales
- Building High Performance Sales Teams
- Data Analysis
- Sales
- Finance
- Financial Modeling
- Marketing Strategy
- Customer Service
- Customer Engagement
- Curiosity
- Consultative Sales Professional
- Financial Analysis
- Sales Process
- Contract Negotiation
- Marketing
- Crm
- Management
- New Business Development
- Product Development
- Account Management
- Business Development
- Sales Operations
- Sales Management
- Process Improvement
- Strategy
- Team Leadership
- Leadership
- Operations Management
- Negotiation
- Direct Sales
- Business Process Improvement
- Business Intelligence
- Kpi Dashboards
- Microsoft Dynamics
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