Justin Woodruff

Associate Director Ad Operations @Essencemediacom

Main point of contact regarding all technical & process questions for the NBCU & Peacock Account in North America, to ensure accurate campaign tracking. The platforms utilized for NBCU accounts are DoubleClick Campaign Manager (DCM), Google Tag Manager (GTM), Google Analytics 360/GA4, and 3rd party data partners IAS, DV & MOAT. Created a proactive process for Ad Ops to assemble and analyze real time data in order to work with publishers to optimize towards our KPIs and deliver the best campaign results for our client. Executed multiple NBCU Business Unit client onboarding processes ensuring that current standards and processes are adhered to and utilized appropriately. A couple of the BUs that have been onboarded are Peacock and Universal Pictures Canada. Developed new trafficking & Taxonomy documents and processes that has streamlined our work and has cut down on turnaround times. In result there are fewer mistakes and a much higher accuracy of data. Manage a team that has trained new employees to have full knowledge of our roles and has received much praise for our accomplishments in revamping the Ad Ops team, process and accuracy in campaigns.