Justin Weber
Director, Purpose Communications @San Diego Zoo Wildlife Alliance
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WORK HISTORY
Director, Purpose Communications @San Diego Zoo Wildlife Alliance
San Diego, CA, US
Leads San Diego Zoo Wildlife Alliance\'s team of storytelling professionals, including executive, brand, philanthropic, conservation science, and interpretive communication, building bold and creative narratives that link our core focus areas, our global partnerships, and our unwavering commitment to our mission which fuel organizational growth and tangible impact worldwide.
ABOUT JUSTIN WEBER
Creative, analytical, and results-driven marketing professional with 16 years of direct response experience, specializing in omni-channel campaigns, consumer activation, member retention, and strategic communications. Full-stack philanthropic leader with proven track record across all areas of marketing, development, and communications, including digital and print media, brand management, prospect acquisition, annual giving, global membership, and mid-level giving. Omni-Channel Marketing • Analytics • Prospect Acquisition • Donor Retention • Member Loyalty • Upgrades, Added Giving, and Lapsed Recapture • Strategic Communications • Advertising • Lead Generation • Audience Segmentation • Data-Driven Marketing • Go-To-Market Strategy and Campaign Development • Brand Management
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