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Current company Kidkraft
Manufacturing · 108 employees · Founded 1968 · Plano, Texas, United States
For over 50 years, KidKraft has been crafting toys and furniture to amplify and enrich childhood through spaces and places for kids to live, learn, play and explore. Our collection of dollhouses, play kitchens, trains, swing sets and indoor and outdoor furniture consistently win awards and accolades from industry leaders. Thoughtfully designed to fit all families, homes and backyards, our items value classic imaginative play with nods toward technology to embrace a well-rounded, modern-day kid’s needs and wishes. We are design-inspired, consumer-led and kid-proven to be a top toy manufacturer in the industry now and for decades to follow. Wanna Play? It’s how kids often introduce themselves. No names, No handshakes. Just a straightforward question that means, “do you want to be friends and have some fun?” At KidKraft, we’re built around play. What makes us play experts, you ask? Well, aside from never truly growing up (why would you want to?), we juggle these five bubbles that keep our play floating to a higher standard. P – Power of the team – We bond over common goals and uncommon ideas. Embracing diversity of thought and background is a core ingredient to our process. L – Lil’ Something Special – Our products are smile-starters. We cartwheel toward delivering joy, wonder and fun through spectacular features and extra attention to the small things. A – Adventure into Everything – Innovation isn’t easy, but in order to leapfrog over the competition, we have to get our hands dirty. After all, making messes is part of the fun! Y – Young at Heart – Here, we’re kids for life! Brain breaks consist of kickboxing, yoga and chef-made lunches. We bond over field trips, themed happy hours and playing it forward by volunteering our time! – Leave ‘em Speechless! – Everything we do leaves us amazed, and we want our little customers to feel the same.