Justin Tilley

About Justin Tilley

Experienced Sales Manager with nearly 25 years in the low-voltage industry, specializing in AV, Security, and Datacom solutions. A proven record of growing sales revenue with both end-users and contractors through distribution partners. My strong technical acumen, ability to understand customer needs, and strategic vision enable me to close small projects as well as develop strategies for long-term growth. Recognized for building and maintaining lasting relationships with channel partners and clients. Seeking a role where I can leverage my extensive industry knowledge and skills to contribute to business growth.

Experience

1. Channel Sales Manager

   Algo Communication Products Ltd

   Aug 2025 — Present · Vancouver, BC, CA

   Build and maintain strong, collaborative relationships with existing and potential channel partners. Identify new business opportunities within these relationships and develop strategies to drive partner growth.Champion the Algo product portfolio within the channel ecosystem. Provide thorough product training to both the sales and technical teams of channel partners, ensuring they are equipped with the knowledge needed to effectively sell and support Algo products.Conduct regular business reviews with channel partners. Analyze sales data and performance metrics to identify areas for improvement and ensure alignment with sales targets.Work closely with the marketing team to create and implement co-branded marketing campaigns and initiatives designed to enhance partner engagement and drive lead generation.Offer continuous product and sales training to channel partners. Act as a subject matter expert to help partners understand the full range of Algo’s offerings and value proposition. Stay ahead of industry trends, competitor activities, and customer feedback to adjust sales strategies and identify new business opportunities.Work with the internal sales team, engineering, marketing, and accounting teams to ensure a unified approach to sales growth. Help drive cross-selling and upselling initiatives within partner accounts.Maintain accurate sales forecasts and reporting, providing regular updates on the status of your channel accounts and highlighting key achievements or challenges.

Education

• Sussex County Community College

  Associate of Arts - AA