Justin Sinkovich
Associate Professor and Associate Director of the School of Business and Entrepreneurship @Columbia College Chicago - School Of Business And Entrepreneurship
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WORK HISTORY
Associate Professor and Associate Director of the School of Business and Entrepreneurship @Columbia College Chicago - School Of Business And Entrepreneurship
Chicago, IL, US
The School of Business and Entrepreneurship offers undergraduate programs in Advertising and Content Creation, Arts and Entertainment Management, Design Management, Entrepreneurship and Innovation, Marketing, Music Business, Public Relations, Digital Strategy, as well as master\'s degrees in Arts, Entertainment, and Media Management, Entrepreneurship for Creatives, and Strategic Communications, and eighteen related minors and certificates.A member of the academic team administering the School of Business and Entrepreneurship. Additionally, I am an associate professor teaching entrepreneurship and marketing.Previously:Associate Chair - Business and Entrepreneurship Department (20••••24)Director of Graduate Programs - Business and Entrepreneurship Department (20••••21)Assistant Professor (20••••17)Lecturer (20••••11)Adjunct (20••••09)Currently Teaching:Digital Marketing Agency: PracticumEntrepreneurship for Creatives Capstone: Planning and Pitching New Ventures (graduate program)Introduction to MarketingNew Media Strategies (graduate program)New Ventures in the Creative Marketplace (graduate program)Self Management and Freelancing Previously Taught:AEMMP Record Label: PracticumApplied Marketing: Recording IndustryBranded Entertainment: PracticumBusiness of MediaDecision Making: Music BusinessDecision Making: Music Business (graduate program)Digital Media StrategiesEntrepreneurshipEntrepreneurship Strategies in Arts and Culture (graduate program)Internet and Mobile BusinessIntroduction to Management (online) Music Industry Immersion: Music Business Workshop Music Industry Seminar (graduate program)
EDUCATION
University of Tennessee, Knoxville
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
University of Southern California
Doctor of Education - EdD, Organizational Change and Leadership
Columbia College Chicago
Master's degree, Arts, Entertainment, and Media Management
ABOUT JUSTIN SINKOVICH
I collaborate to transform as technology reshapes how we create, communicate, and do business. My work intersects AI, digital strategy, innovation, and creative industry entrepreneurship. As an Associate Professor and Associate Director of the School of Business and Entrepreneurship at Columbia College Chicago, I equip emerging leaders with strategic thinking and an entrepreneurial mindset. I’ve built and led ventures across music, media, and technology—including co-founding a Webby-winning startup and guiding a major media company’s transition into the on-demand streaming and downloading era, redefining how content reaches audiences. As the Chief Strategy Officer at SoundSafe.ai, I help companies understand and operationalize the impact of AI, content authenticity, and emerging technologies. I’m also a partner at Solid Brass Records, where I support artist-centered reissues and new releases. With a recent doctorate in Organizational Change and Leadership from USC and certified in AI business and product management, I bring a research-informed, future-focused approach to every project—bridging creative industries and cutting-edge technology to help organizations grow, innovate, and stay ahead.
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