Justin Sasso

President & CEO @Colorado Broadcasters Association

Denver, CO, US

Lead full P&L and budgeting for the association, including multi-year financial planning and reserves management; oversee accounting, payroll, and vendor contracts.•Manage HR functions: recruiting, performance management, benefits administration, and staff development.•Design and execute annual events and event strategy, driving sponsorship sales, program content, and operations.•Develop and implement diversified revenue streams: membership growth, sponsorships, events, and funding initiatives.•Direct government relations and advocacy campaigns at state and federal levels; build legislative coalitions and manage lobbyist relations to secure policy outcomes.•Serve as primary staff liaison to the Board of Directors; prepare board materials, lead strategic planning, and monitor governance/compliance.•Oversee communications and public affairs, including media strategy, crisis communications, and member outreach.•Build partnerships with industry stakeholders, corporate sponsors, and allied associations to expand program reach and create new revenue opportunities.

University of Colorado at Colorado Springs

BS