Justin Sarver

About Justin Sarver

Hi there! I\'m a current student and professional with a passion for strategic thinking and driving results. My background blends academic knowledge (a Bachelor\'s in Marketing and International Business, and currently pursuing a Master\'s in Integrated Marketing Communications) with diverse, hands-on experience. I\'ve honed my skills in areas like team coordination, in-depth market analysis, and proficient CRM management, allowing me to effectively translate insights into actionable strategies. I\'m a firm believer in the power of clear and concise communication, and I thrive in dynamic environments where I can leverage my diverse skill set to achieve tangible outcomesOutside of work, I enjoy volunteering with animal rescues and exploring the outdoors. If I\'m stuck indoors, you\'ll find me in the kitchen working on some sort of baked good.I\'m always eager to connect and learn!

Experience

1. Associate Campaign Execution Manager

   Cengage

   May 2025 — Present

   Campaign Execution – Execute integrated, multi-channel marketing campaigns under the direction of Campaign Execution Managers to improve conversion rates and drive measurable business outcomes. Manage end-to-end campaign workflows, ensuring all deliverables are completed on time, on budget, and aligned to objectives. Maintain visibility into timelines, dependencies, and risks while proactively surfacing roadblocks and recommending re-prioritization when needed.→ Cross-Functional Collaboration – Partner closely with content, creative, web, media, and events teams to ensure seamless campaign execution. Serve as a central point of coordination for day-to-day campaign activity, including status updates, progress-to-goal tracking, and management of cross-functional relationships. Communicate clearly with internal and external stakeholders to ensure alignment and accountability.→ Project Management & Process Optimization – Apply Workfront to drive transparency, organization, and efficiency across projects. Balance a robust campaign portfolio while working independently in a remote environment and contributing to a high-performance team. Regularly reflect on workflows with functional partners to identify process improvements that enhance efficiency and collaboration.→ Customer-Centric Mindset – View the customer experience from a 360-degree perspective, aligning campaign execution to the customer journey and academic decision-making timelines. Leverage insights to ensure campaigns resonate with target audiences and support conversion goals.→ Analytical & Results Focused – Monitor campaign performance, maintain progress-to-goal visibility, and contribute to data-informed decision making. Demonstrate strong problem-solving skills, sound judgment, and attention to detail while managing multiple priorities simultaneously.

Education

• West Virginia University

  Master of Science (M.S.)

• Marshall University

  Bachelor of Business Administration (B.B.A.)