Justin Rushing

About Justin Rushing

ABOUT MEWith 15+ years of experience, I specialize in transforming revenue strategies into multimillion-dollar outcomes. My expertise spans B2B/B2C sales, digital advertising, sponsorship acquisition, and audience growth, with a proven ability to lead cross-functional teams in hybrid environments. I’ve directed budgets exceeding $2.8M, optimized sales infrastructures, and launched data-driven campaigns that boost conversion rates and client retention. My adaptability across multinational markets and diverse industries, from media to SaaS, fuels my passion for scalable, innovative growth.PROFESSIONAL SUMMARYAs a revenue executive, I have spearheaded high-impact initiatives, including national campaigns, platform monetization, and corporate partnerships. At the Pivot Fund, I implemented earned revenue strategies that drove growth through advertising and sponsorships across platforms, as well as interactive engagements via collaborative corporate and philanthropic partnerships. Previously, at inewsource, I led remote teams to enhance UX/UI, boosting donor engagement and expanding digital reach. My leadership blends consultative sales, CRM optimization, and KPI-driven planning to translate organizational objectives into measurable results.SIGNIFICANT ACHIEVEMENTS-Oversaw budgets exceeding $2.8 million, led cross-functional teams in both in-person and remote settings, and implemented consultative sales frameworks that improved conversion and retention-Managed and negotiated 500+ partnerships across media, local news publishing, SaaS, procurement, financial, and nonprofit sectors, with oversight of $16M+ in revenue and a consistent record of driving scalable growth through innovation and strategic alliances.PHILOSOPHY AND GOALSI believe sustainable growth comes from marrying data with informed decision-making while setting realistic expectations that drive goal achievement. My vision is to empower organizations to monetize strategically while amplifying impact. I am committed to innovative thinking, team collaboration, and cultivating a progressive work culture. I lead and refine revenue frameworks by implementing cutting-edge strategies that drive results, exploring emerging technologies that increase efficiency, and leveraging analytical insights that optimize performance, ultimately contributing to predictable, scalable outcomes and shaping the future of monetization.

Experience

1. Co-founder

   Hbcu Collaborative

   Jul 2024 — Present · US

   The HBCU Digital Media Collaborative is an organization founded to support the digital transformation of journalism and campus media at Historically Black Colleges and Universities. We partner directly with HBCU newsrooms, communication departments, and student journalists to build sustainable publishing infrastructure, enhance editorial innovation, and expand access to industry opportunities.Through strategic programming, training, and partnerships with media organizations and tech companies, the Collaborative helps reverse the decline of HBCU news ecosystems and centers Black student voices in the future of journalism. Our work empowers the next generation of emerging media professionals by delivering critical resources, mentorship, and visibility.

Education

• Alabama State University

  BS, Mass Communications

  2002 — 2008

Skills

• Online Advertising
• Event Planning
• Sem
• Ppc
• Social Media Marketing
• Marketing
• Online Marketing
• Digital Marketing
• Digital Strategy