Justin Richards

About Justin Richards

I’ve spent my career building investments the way I build relationships — with integrity, precision, and a bias for action. As Co-Founder and President of Greyson Capital Group, I lead our mission to make direct investing simple, transparent, and reliable. We specialize in multifamily and alternative real estate assets that prioritize principal protection, steady returns, and peace of mind for investors. My path began hands-on — from construction sites to managing a 328-unit community — learning every lever of operations and finance before expanding into acquisitions, development, and asset management. That foundation allows us to see value others miss and execute with discipline. At Greyson, we’ve raised and deployed tens of millions across the Southeast and Midwest, consistently outperforming market benchmarks through conservative underwriting and active oversight. I’m driven by clarity over complexity — and by helping investors achieve freedom through assets that perform. Let’s connect if you value partnerships built on transparency, execution, and long-term alignment.

Experience

1. Founder & President

   Greyson Capital Group

   Aug 2016 — Present · Grand Rapids, MI, US

Education

• Lansing Community College

  Associates, General Education

  2002 — 2005

• Michigan State University

  BS, Interpersonal Communications

  2005 — 2008

Skills

• Building Relationships
• Management
• Marketing Strategy
• Financial Analysis
• Sales
• Managerial Finance
• Rentals
• Contractors
• Mac Os
• Cost Reduction Strategies
• Client Investor Relaions
• Market Analysis
• Automation
• Business Planning
• Account Management
• Property Management
• Architectural Design
• Property Management Systems
• Resident Check
• People Skills
• New Business Development
• Strategic Planning
• New Market Growth
• Time Management
• Cross Selling
• Resident Retention
• Marketing
• Low Voltage
• Entrepreneurship
• Key Account Management
• Solution Selling
• Project Management
• Property Solutions
• P&L Management
• Sales Management
• Invoicing
• Logistics Management
• Investment Strategies
• Team Leadership
• Construction