Justin Parra
- Role
- Digital Director at Allison Worldwide
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Justin Parra
A Technical Product Manager and UX Strategist specializing in leading design and…
Experience
Digital Director
May 2018 — Present
Global communications agency with 32 offices and more than 500 employees worldwide. Winner of the Holmes Report’s 2017 Digital Agency of the Year Award- Manage the production of UX deliverables while leveraging user-centered design principles - Lead cross-functional collaboration of development, design, UX, content, and account teams to build digital applications - Leader of the interactive development practice within the agency - Partner with the internal measurement team to lead large scale digital display advertising campaigns - Collaborate with account teams to execute complex integrations of CRM applications into campaigns for accurate reporting of conversions and analytics - Digital Strategy – Collaborate with strategy/creative/account leads on digital marketing strategy and go deep on digital channels (web, social, e-mail, commerce), technology and data-related facets -Optimization – Drive channel optimizations for web, e-commerce, and conversion rate optimizations specific to channels (SEO, CPC/CPA, etc.)- SEO & Content Strategy – Work closely with creative and strategy teams for short- and long-term SEO strategy, including SEO-optimized content - User Experience- Spearhead the UX practice within the agency and integrate the practice into the integrated marketing workflow Clients include- Toyota CSRC - Toyota Research Institute - Automated Toyota - Toyota Connected - PIR-(Managers of the.ORG domain)- Nordic Gobal - LA County - CyrusOne - PKWARE - Dexcom - Guardian Life Insurance - UL - Zenni Optical - King Arthur Flour - University of Washington - Martin Selig Real Estate - Zeiss Optical
Skills
- Project Management
- Marketing
- Client Services
- User Interface Design
- Training
- E-Commerce
- Social Media Marketing
- Mobile Applications
- Entrepreneurship
- Business Development
- Html5
- Web Applications
- Leadership
- Web Project Management
- Content Management Systems (Cms)
- Cascading Style Sheets (Css)
- Public Speaking
- Wordpress
- Css3
- Wordpress Design
- Web Development
- User Experience
- Strategy
- Teaching
- Social Media
- Html
- Management
- Adobe Photoshop
- Digital Strategy
- Interaction Design
- Account Executive
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.