Justin Meeks

About Justin Meeks

Director of Product Management – Technology with nearly 20 years of experience partnering with enterprise clients and internal teams to deliver customer-driven technology solutions that drive revenue and long-term adoption.My background spans sales leadership, product strategy, and go-to-market execution, giving me a practical understanding of how technology products are evaluated, sold, and scaled in real-world environments. This client-first perspective allows me to translate complex business needs into clear product roadmaps that balance user value, technical feasibility, and business outcomes.Throughout my career, I’ve led initiatives resulting in multi-million-dollar revenue growth, improved margins, and increased market share, while earning recognition for both customer experience and large enterprise wins. I excel at cross-functional leadership—aligning product, engineering, sales, partners, resellers, and OEMs to ensure solutions are commercially successful and operationally sound.I’m especially passionate about product and sales enablement, building tools, training, and feedback loops that empower teams, shorten sales cycles, and support complex client engagements.

Experience

1. Director of Product Management- Technology & Lighting

   Humanscale

   Apr 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US

   As the Director of Product Management at Humanscale, I lead the vision, strategy, and execution of M/Connect and our NeatSuite of Products Globally. I drive cross-functional collaboration to build and scale innovative products that deliver value to customers and impact the company’s bottom line. My role involves defining the product roadmap, optimizing development processes, and aligning technology solutions with business objectives both internally but for the customers and companies who use our products daily.Key Responsibilities: • Define and execute the product strategy, ensuring alignment with business goals. • Drive the end-to-end product lifecycle, from ideation to launch and post-market optimization. • Collaborate with engineering, design, marketing, and sales to bring high-impact solutions to market. • Utilize customer insights, market trends, and analytics to shape product direction and feature prioritization. • Establish and track key performance metrics to measure product success and drive continuous improvement.Key Achievements: • Drove up to 17% revenue growth YOY with the launch of 7 new products over 4 years. • Reduced time-to-market by optimizing agile development processes. • Led the successful launch of M/Connect3 and NeatUp2, resulting in immediate impactful sales increases. • Created processes that have been expended on to help with material planning making product shortages a rarity.

Education

• The University of New Mexico

  Business Management

  1997 — 2000

• Cibola High School

  University of New Mexico, General Education

  1993 — 1997

Skills

• Marketing
• Product Management
• Business Alliances
• Customer Satisfaction
• Training
• Consultative Selling
• Strategy
• Direct Sales
• Salesforce.com
• Sales Enablement
• Partner Management
• Cloud Computing
• Account Management
• Strategic Partnerships
• Sales Process
• Strategic Planning
• Channel Partners
• Lead Generation
• Vendor Management
• Team Leadership
• Program Management
• Software as a Service (Saas)
• Business Development
• Crm
• Cross-Functional Team Leadership
• Marketing Strategy
• Executive Management
• Managed Services
• Solution Selling
• Business Planning
• Sales Operations
• Competitive Analysis
• Selling
• Customer Service
• Saas
• Enterprise Software
• Go-to-Market Strategy
• Sales Management
• Customer Relationship Management (Crm)
• Product Marketing