Justin May
Public + private lens. Strategy meets psychology. Where Insight Becomes Impact
- Role
- Chief Officer of Enrollment Management at Richard Bland College
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Justin May
I help colleges grow by combining strategy, psychology, and execution. The work stays…
Experience
Chief Officer of Enrollment Management
Jul 2021 — Present
Driving institutional growth, market expansion, and student success through strategic vision, brand positioning, and data-driven execution across enrollment, international recruitment, dual enrollment, financial aid, registrar, and athletics-Reversed years of flat enrollment with sustained multi-year growth, delivering double-digit gains in student population and market share, including a 47% overall share increase since 2021, with notable gains of 22% in Tidewater and 13% in existing territories-Elevated RBC’s brand from a regional two-year option to a premier transfer and career-launch destination, boosting visibility and perceived value in competitive markets while aligning messaging and strategy across the areas I oversee-Expanded reach and diversified pipelines through new territories, demographic segments, and K-12 partnerships, leveraging oversight of recruitment, athletics, and dual enrollment to drive high-impact growth-Optimized operations and technology in enrollment, financial aid, and registrar services by integrating CRM, AI-enabled personalization, and automated workflows, improving conversion rates and reducing manual workload-Built and led high-performing, cross-functional teams across all divisions, positioning RBC for sustained growth through high-demand credential expansion and strategic regional market penetration.
Education
Michigan State University
Master of Science - MS
Skills
- Student Engagement
- Student Recruiting
- Conflict Resolution
- Enrollment Management
- Solution Selling
- Retaining Customers
- Distance Learning
- Customer Service
- Training
- Fundraising
- Educational Leadership
- Interviews
- Leadership Development
- Admissions Counseling
- Instructional Design
- College Recruiting
- Adult Education
- Admissions
- Coaching
- Employee Training
- Sales Management
- Management
- Team Building
- Sales Process
- Higher Education
- Career Development
- Hiring
- Accreditation
- Academia
- Teaching
- Time Management
- Higher Education Administration
- Public Speaking
- Career Counseling
- Leadership
- Curriculum Development
- Staff Development
- Student Affairs
- Academic Administration
- E-Learning
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