Justin Lynch
Communications Manager @ Expedia Group
- Role
- B2b Communications Manager at Expedia Group
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Justin Lynch
Marketing professional with a decade of experience focusing on digital, storytelling, CRM…
Experience
B2b Communications Manager
Dec 2021 — Present · Seattle, WA, US
Lead integrated, multi-channel marketing and communications initiatives across ExpediaGroup’s B2C and B2B businesses, aligning brand storytelling, partnerships, and merchandising to engage global audiences at scale- Collaborate across brand, creative, analytics, product, and marketing teams within a complex global matrix to deliver cohesive, high-impact campaigns in fast-paced environments- Co-own end-to-end execution of global activations, including EXPLORE, Expedia Group’sflagship industry conference attendees), overseeing timelines, cross-functional coordination, and launch readiness- Help lead Expedia’s flagship Hotels of the Year campaign from concept through launch, ensuring on-brand storytelling and operational excellence; generated 1.2B+ impressions and elevated partner engagement- Led development of a global Sports Tourism campaign across 13 international markets, achieving nearly 1B impressions and earning shortlist recognition from the International Drum Awards for excellence in storytelling- Translate insights and performance data into actionable recommendations, optimizing in-flight campaigns and informing future creative and strategic direction- Led integrated partner marketing activations with brands including Alaska Airlines and Breeze Airways, delivering coordinated media and digital campaigns that drove $1M+ in Gross Booking Value within the first week- Partner with senior leadership and C-suite executives on narrative development, presentations, and strategic messaging to amplify brand reputation and drive business outcomes- Develop scalable sales-enablement materials for employees, reinforcing global brand consistency and supporting commercial priorities
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