Justin Loera

About Justin Loera

With over 15yrs of Search experience with 10yrs leading search strategy and operations, I am an experienced search professional with experience driving lead generation to self-help digital businesses.I am also proficient in generative optimization, marketing, product management and operations with a proven track record in building professional relationships, developing successful products and search strategies; I\'ve been able to provide measurable impact to every business organization by increasing sales and reducing customer contacts to improve customer satisfaction.In addition to managing search, products and marketing strategies, I’ve also been part of industries that understand that each sale is inherently a critical component of a broader strategy of long-term growth and steady gains in market share. As a result, I have the ability to promote sales, drive self-help and increase profits while generating satisfied internal/external customers and delivering a sense of quality that sets the stage for long-term success.

Experience

1. Directing Senior Consultant, Search Seo & Geo Program Management

   Dell Technologies

   Feb 2018 — Present · Round Rock, TX, US

   Provide strategic direction on vision and operational execution to strategy.• Leading services support search team to drive External and Internal search engine operational excellence.• Led cross-functional initiative to deliver Dell’s first GenAI customer-facing solution in 31 languages, aligning AI innovation with global support strategy to elevate user experience.• Globally define, monitor and analyze KPIs to maximize Site Search, GEO and SEO deliverables.• Educate global stakeholders and teams on best practices.Achievements:• Successfully driven SEO traffic improvements YoY over past 6yrs. • Driven improved cSAT while improving self-help along the digital journey.• Improved Site Search and CRM Relevancy across the search platform.

Education

• Orange Coast College

  Business Administration/Management and Marketing

  1997 — 2001

Skills

• Project Planning
• Forecasting
• Contract Manufacturing
• International Sales
• Customer Service
• Product Management
• Sem
• Leadership
• Multi-Channel Marketing
• P&L Management
• Product Launch
• Market Research
• Logistics
• Training
• New Business Development
• Direct Sales
• Account Management
• Strategic Partnerships
• Sales
• Negotiation
• Vendor Management
• Program Management
• Competitive Analysis
• Contract Negotiation
• Start-Ups
• Business Development
• Purchasing
• Process Improvement
• Economic Development
• Marketing Communications
• Marketing
• Business Strategy
• Social Media Marketing
• Sales Process
• SEO
• Consumer Electronics
• Cross-Functional Team Leadership
• Marketing Strategy
• Pricing
• Retail