Justin Kolikof
Group Director, Strategy & Social Engagement @Accenture Song
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WORK HISTORY
Group Director, Strategy & Social Engagement @Accenture Song
Washington, DC, US
Senior strategic lead responsible for development of cross-channel content marketing strategy for industry-leading brands. Core areas of expertise include consumer research and audience segmentation, digital paid media strategy and execution, content strategy and development, recruitment marketing, executive brand strategy, employer brand and employee engagement, and crisis communications• Built and lead Community Strategy practice at Accenture Song, which drives thought leadership around digital community building and engagement and which develops community strategies for global brands• Develop enterprise digital and social strategic communications strategy for leading global brands across finance, CPG, Telco, NGO, and government industry verticals• Directly interface with C-level executives on marketing transformation initiatives, executive brand strategy, and employer brand strategy• Lead social and paid media subject matter expert for federal agencies, having successfully developed and implemented organic and paid digital programs for the Department of Education, Department of Justice, and U.S. Marine Corps• Serve on leadership team for Accenture Social Center of Excellence, driving agency-wide thought leadership around social marketing• Drive new business growth for agency, having successfully contributed to seven-figure revenue growth
EDUCATION
Georgetown University - The McDonough School of Business
Master of Business Administration (M.B.A.)
American University
Bachelor of Arts (B.A.)
American University
BA
SKILLS
ABOUT JUSTIN KOLIKOF
Justin Kolikof is a strategic marketing lead with broad experience in digital / social strategy, paid media, and content-driven marketing. My experience spans a wide spectrum of industry verticals, including finance, telco, CPG, NGO, and government. In my current role, I have led digital, paid media, and social strategies on behalf of top brands including Church & Dwight, Kraft-Heinz, Comcast, TELUS, The Food and Drug Administration, U.S. Department of Education, U.S. Department of Justice, Bank Leumi, The National Association of Realtors, and H-E-B. Under my leadership, the Food and Drug Administration won a Gold Effie for effective cause marketing.In addition to leading digital and social marketing strategy for clients, I serve as a leader within Accenture’s Social Center of Excellence, driving thought leadership, managing a team of more than 25 social strategists, and contributing to agency business development.In previous roles, I have directed digital and social marketing strategy for brands within the issue advocacy and association/non-profit industries.I hold a Masters of Business Administration degree from Georgetown University, with a focus in marketing.
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