Justin Julian

About Justin Julian

As Senior Director of Wholesale Sales at Revelyst, I lead initiatives to strengthen partnerships, expand market presence, and drive strategic growth. With over a year of experience in this role, I focus on ensuring the brand\'s vision aligns with sustainable sales strategies and impactful wholesale distribution. I manage multiple brands go to market sales teams from Simms Fishing to Bushnell Optics to Stone Glacier hunting apparel. My career spans multiple director-level roles, emphasizing brand building, trend analysis, and fostering strong relationships. I am committed to creating value through collaborative leadership and ensuring profitability by empowering teams and delivering innovative solutions in the ever-evolving retail landscape.

Experience

1. Global Commercial Leader

   Revelyst

   Apr 2026 — Present · Bozeman, MT, US

   Commercial leader for Simms Fishing and Bushnell

Education

• University of Central Missouri

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• University of Central Missouri

  Bachelor’s Degree, Business Administration and Management, General

  1996 — 2000

Skills

• Product Development
• Marketing Communications
• Trade Shows
• Customer Service
• Strategic Planning
• People Leadership
• Retail
• Marketing
• Brand Management
• Marketing Strategy
• Sales Management
• Cycling
• Sporting Goods
• Management
• People Leadership
• Purchasing
• Brand Development
• Bicycle
• Sales
• Social Media Marketing
• Merchandising
• Motorcycle
• Action Sports