Justin Jackson

About Justin Jackson

I turn complexity into commercial momentum for consumer platforms. I work at the intersection of user behavior, commercial strategy, and platform operations. I help organizations build sustainable growth engines that serve users and deliver durable business results. I bring structure, operating discipline, and decision clarity to fast-moving environments where user platform experience and revenue outcomes must work in lockstep.What I doI operate end-to-end across businesses and teams to drive user-focused commercial outcomes. I identify where value is created and where it\'s leaking across the system. I design operating models, metrics, and feedback loops that align teams around high-impact priorities. I translate data and user behavior into clear decisions and actions.What I deliverSustainable commercial growth. Predictable operating rhythm and decision clarity. Stronger user engagement, retention, and lifetime value. Aligned, high-performing teams moving in the same direction.Experience leading a multi-hundred million dollar D2C business, led a team to reverse multi-year declines and built operating models to reconnect products to consumers. Previously contributed to scaling Nike\'s digital platform to 4X user growth by unifying teams around shared growth outcomes.Core capabilities - Business Leadership: P&L accountability, end-to-end ownership, cross-functional team alignment - Decision Systems: Forecasting, experimentation and A/B testing, operating model and KPI design - User Value Creation: Consumer insight translation, lifecycle strategy, prioritization on value drivers

Experience

1. Director, Go-to-market - Nike Stores

   Nike

   Oct 2025 — Present · US

   Leading go-to-market transformation for Nike\'s U.S. stores, a top strategic and commercial priority for Nike. Accountable for restoring commercial performance and brand relevance across all U.S. locations by rebuilding the operating model that connects merchandising, marketing, brand, and store operations.Driving sustainable improvement through three priorities: enabling store associates as Nike\'s direct consumer connection, customer obsession, and building consistent cross-functional execution rhythms. Bringing structure, decision clarity, and commercial discipline to a historically under-invested system.

Education

• University of Michigan

  Doctor of Philosophy (Ph.D.), Aerospace Engineering

  2008 — 2012

• Texas A&M University Galveston Campus

  Bachelor's degree, Maritime Systems Engineering

  2002 — 2006

• Texas A&M University

  M.S., Aerospace Engineering

  2006 — 2008

Skills

• Analysis
• Inventory Analysis
• Marketing
• Investments
• Inventory Management
• Supply Chain Management
• Financial Modeling
• Performance Management
• Start-Ups
• Simulations
• Strategy
• Due Diligence
• Business Analysis
• Supply Chain
• Team Leadership
• Data Analysis
• Entrepreneurship
• Optimization
• Supply Chain Operations
• Operations Management
• Analytics
• Equity Research