Justin Hurtado

About Justin Hurtado

I am an experienced National Director of Business Development and Operations with a 20-plus-year record of driving growth within the construction workforce and recruiting industry. My career is defined by a commitment to the trades and a focus on the core pillars of successful expansion: strategic negotiations, operational excellence, and high-level B2B sales.Current Mission: National Director at X3I joined X3 to help lead a movement that is revolutionizing the construction industry. At X3, we aren’t just a workforce provider; we are a mission-driven organization dedicated to improving the lives of craftsmen. I am leveraging my experience in national scaling and strategic growth to expand our footprint while staying true to our core values of integrity, accountability, and genuine respect for the professionals who build our communities.Professional Milestone: Construction Division Director | Fusion CellDuring my tenure at Fusion Cell, strategic growth and operational excellence were my cornerstones. By harnessing competencies in business development and strategic planning, I focused on expanding our national footprint and enhancing sales performance. A highlight of this role was leading a team dedicated to connecting veterans with meaningful construction careers—fostering a culture of empowerment that fueled both business growth and social impact.Foundational Success: Trillium Construction ServicesPrior to Fusion Cell, my time at Trillium refined my expertise in B2B sales, client relations, and project management. This role sharpened my ability to drive new account acquisition and manage complex workforce functions, ensuring clients received top-tier service and streamlined operations on every project.Core Competencies:Strategic Growth: National Footprint Expansion & P&L ManagementOperations: Budgeting, Forecasting, and Process OptimizationPartnerships: High-Level Negotiations, Contracts, and B2B SalesLeadership: Mentorship, Team Development, and Cultural Stewardship

Experience

1. National Market Director

   X3

   Feb 2026 — Present · US

   National Market Director | X3I specialize in solving the most critical challenge facing Electrical, Plumbing, and HVAC subcontractors today: the workforce.As National Market Director at X3, I partner with trades-based companies across the country to provide high-caliber workforce solutions that scale with their project demands. In addition to providing skilled tradesmen, we deliver a powerful strategic advantage that drives your business forward. By leveraging X3’s national reach, subcontractors can eliminate the overhead of traditional recruiting and maintain lean, high-performing teams—directly maximizing profit margins for every project, in any market.Core Focus:MEP Specialist: Tailored workforce strategies for Electrical, Plumbing, and HVAC sectors.Profit Optimization: Reducing fixed labor costs to increase subcontractor ROI.National Reach: Providing seamless workforce scaling across all 50 states.

Education

• Roosevelt High School

  Yes, Business

• University of Northern Colorado

  Business Administration and Management, General

Skills

• Internet Recruiting
• Business Development
• Strategy
• Construction
• Contract Negotiation
• Selling
• Process Scheduler
• Temporary Staffing
• Business Planning
• Operations Management
• Client Development
• Hiring
• Budgets
• Contract Management
• Cold Calling
• Sales Process
• Customer Satisfaction
• Training
• New Business Development
• Sales Operations
• Customer Retention
• Technical Recruiting
• Customer Service
• B2b
• Contract Recruitment
• Sales Management
• Time Management
• Entrepreneurship
• Management
• Team Building
• Sourcing
• Temporary Placement
• Sales
• Negotiation
• Staffing Services
• Human Resources
• Account Management
• Recruiting
• Talent Acquisition
• Direct Sales