Justin Honea

About Justin Honea

Visionary executive and brand builder with 20+ years of experience leading world-class consumer and lifestyle companies through transformation, innovation, and growth.As Co-CEO of Staccato 2011, I’m guiding America’s premier handgun manufacturer through its next chapter - evolving from a performance firearms company into a lifestyle and experience brand. With the launch of Staccato Ranch and Staccato Vegas, we’ve created two flagship destinations that builds community while elevating human performance.Throughout my career, I’ve delivered measurable results across brands like YETI, Adams Golf, Ben Hogan Golf, and Balfour. Whether driving $16M in operational savings, scaling global supply chains, or introducing category-defining innovations, I thrive at the intersection of strategy, brand, and execution.I believe true leadership is about building confidence - in our products, in our people, and in the communities we serve.Key strengths- Transforming complex companies into agile, high-performing organizations- Building and scaling operations, supply chain, and product innovation pipelines- Leading cultural change, from manufacturing floors to executive teams- Driving growth across consumer goods, lifestyle, and performance markets

Experience

1. Co-chief Executive Officer

   Staccato

   Jul 2024 — Present · US

   Leading the evolution of Staccato into America’s premier handgun and lifestyle brand.• Driving brand strategy, product innovation, and operational excellence to serve elite law enforcement, military, and civilian communities.• Expanding Staccato’s reach into experiences through Staccato Ranch and Staccato Vegas, strengthening the connection between product, performance, and community.

Education

• Texas A&M University

  Bachelor's Degree, Mechanical Engineering

  2002 — 2005