Justin Hinote
Senior Director of Strategy @Crafted Agency
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WORK HISTORY
Senior Director of Strategy @Crafted Agency
Charlotte, NC, US
I lead strategy and execution across Crafted’s Brand, Demand Generation, and Development teams—aligning positioning, performance, and platform to drive growth for OEM clients. My role spans brand architecture, audience segmentation, messaging systems, and full-funnel demand strategy, ensuring every initiative ties back to measurable business outcomes.As the agency’s strategic lead, I oversee cross-functional workflows that connect insight to execution, streamlining how we scope, plan, and deliver integrated campaigns. Internally, I drive our AI roadmap and innovation efforts, leading agency education, tool development, and operational integration to improve team efficiency, scale strategic thinking, and unlock new value for clients.
ABOUT JUSTIN HINOTE
As Co-Founder and Head of Strategy at Queen City AI, my focus is on enabling…
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