Justin Hays
Senior Creative Director @Nielsen
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WORK HISTORY
Senior Creative Director @Nielsen
Portland, OR, US
EDUCATION
Furman University
Bachelor of Arts - BA, Fine and Studio Arts
SKILLS
ABOUT JUSTIN HAYS
As a Consultant and Creative Director, I apply my 20+ years of experience in leading global teams and creating impactful campaigns and experiences for sports brands, such as Nike, ASICS, and Wieden + Kennedy. I have a passion for elevating the game of sport and empowering communities through authentic and meaningful connections.Some of the key moments of my career include launching the 2022 ASICS Ekiden Race and Gel Nimbus “Nature Bathing” product, driving exponential market growth in Brasil for the 2014 World Cup and 2016 Rio Olympics, and amplifying the Nike Women’s Victory Tour and the Tokyo Sports Park for the 2021 Tokyo Olympics. I thrive in the intricate space between corporate expectations and grassroots experiences, and I navigate the nuances of various cultures with respect and sensitivity. Teamwork, creativity, and innovation are at the core of my principles, and I approach every opportunity with the hunger and desire to make a difference.
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