Justin Growel
Business Development Manager @SmartFlower Solar
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WORK HISTORY
Business Development Manager @SmartFlower Solar
Boston, MA, US
Managed GTM operations for a multi-country sales operation. Developed client acquisition strategies to improve SEO performance and enhance engagement. Created Salesforce dashboards for sales reps to monitor leads, proposals, and activities. Established connections with major organizations, generating new client acquisition channels.Consistently exceeded daily cold outreach KPIs, successfully establishing strategic relationships and securing high-visibility partnerships
EDUCATION
Lake Erie College
Bachelor's degree, Marketing (BA & Entrepreneurship minor)
Eastern Illinois University
Master of Business Administration
ABOUT JUSTIN GROWEL
I take pride in having a down-to-earth, relationship-based approach, which has enabled me to become a top-performing consultant at All Energy Solar since my first year with the company. Working with fewer meetings and a smaller customer base than our other, more veteran employees, I designed and executed highly effective lead generation campaigns from our thousands of dormant opportunities using Salesforce reports and Salesloft cadences, which consistently yielded significant pipeline growth and has allowed to lead the company in terms of total size or total dollar amount each year. However, I recognized that backend inefficiencies were limiting valuable client-facing time. This motivated me to design and deploy a suite of automation tools using Python and custom GPTs, which streamlined our proposal process and saved the team hours of manual work weekly. I am eager to apply this unique blend of relationship-driven sales strategy and deep technical acumen to solve or consult on complex business challenges.
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