Justin Eure

About Justin Eure

I am a passionate storyteller dedicated to creating memorable content that moves and inspires audiences. I have a deep understanding of the entire media pipeline, from identifying the story and crafting the content to reaching key stakeholders and measuring impact. I develop integrated communications plans that leverage multiple channels, interdepartmental collaboration, data-driven insights, and innovative storytelling to deliver real and measurable results. I offer expertise in external and internal communications, including press releases, media pitches, social media, community engagement, corporate intranets, marketing campaigns, brand creative development, project management, and analytics.​

Experience

1. Senior Global Communications Manager

   Lenovo

   Jun 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US

   Lead Lenovo’s global newsroom (news.lenovo.com), exercising editorial oversight, running content calendar, sourcing stories from across the enterprise, and managing CMS/technical considerations• Lead corporate-level AI messaging development and ensure consistency across external communications• Lead global reputation campaigns to increase awareness of Lenovo and create new, positive brand associations.• Support marketing teams across the org as content consultant and strategist in developing press releases, media assets, storytelling campaigns, and event activations• Create and edit original content, including writing features, press releases, media pitches, and leading video production (from camera operation to editing)

Education

• Northwestern University

  Master of Science, Journalism

  2010 — 2011

• University of North Carolina School of the Arts

  BFA, Directing

  2003 — 2007

• Fulbright Research Scholarship - Nepal

  Buddhist and Hindu Ritual Dance

  2007 — 2008

Skills

• Video Production
• Feature Writing
• News Writing
• Journalism
• Directing
• Storytelling
• Editing
• Copy Editing
• Media Relations
• Blogging
• Creative Writing
• Video Editing
• Social Media
• Photography
• Video
• Final Cut Pro
• Copywriting
• Editorial
• Adobe Creative Suite
• Research
• Web Content
• Science Journalism
• Feature Articles
• Magazines
• Press Releases
• Proofreading
• Content Management
• Online Journalism
• Ap Style
• Broadcast Journalism
• Writing
• Newsletters
• Facebook
• Twitter
• Photoshop
• Public Speaking
• Ap Stylebook
• Web Content Writing
• Public Relations
• Social Media Marketing