Justin Cruz

Founder Owner @Ecobean

South Burlington, VT, US

Founded Ecobean and serve as Operations Lead, with a focus on concept development, menu design, sales management, and R&D. A culinary expert driving innovation and efficient processes, I oversee all CPG lines from formulation to launch across in-store and retail channels. With a deep understanding of culinary trends and consumer preferences, I ensure Ecobean delivers a consistently high-quality, health-conscious dining experience. I\'m also responsible for sourcing premium organic ingredients and developing products that align with our clean-label standards.