Justin Clagette

About Justin Clagette

The best work I’ve led started with a page full of questions, not answers. I believe the most effective leaders in our industry are defined by their curiosity as much as they’re defined by the solutions they provide. I listen with intent and build with others who bring their own skills and experiences into the work. For a decade I’ve led product and brand strategy across tech, sports, CPG and QSR, helping companies turn creative ambition into commercial momentum. I’m calm in pressure, bring clarity in moments of ambiguity, lead with a vision, and build collaborative environments where cross-functional teams deliver exceptional results in fast-paced and demanding organizations.

Experience

1. Director Integrated Marketing

   PrizePicks

   Sep 2025 — Present · Los Angeles, CA, US

   Led integrated brand and product marketing strategy for one of the fastest-growing daily fantasy sports technology platforms, shaping how the company shows up across an always-on sports landscape and turning product priorities into campaigns that drive engagement, participation, and brand value. Designed the integrated marketing strategy across the full calendar, aligning cross-functional teams around a unified marketing roadmap designed to drive both user acquisition and deeper engagement. Developed strategic briefs that guided creative development and campaign execution, aligning product,creative, partnerships, social and media teams around single minded positionings. Owner Go-to-market strategy for priority launches and tentpoles spanning NBA Tipoff, NBA Playoffs, NFLPlayoffs, March Madness, and the World Cup, defining how new gameplay experiences entered the market andscaled participation during peak sports attention. Build full-funnel messaging architecture across new, active and lapsed users, strengthening value propositionsand lifecycle marketing to improve CAC efficiency, deepen re-engagement, and increase engagement metrics suchas lineups placed per user. Partnered with the Analytics team to guide marketing investment and opportunity sizing, identifying sportsmoments, audiences, and product features with the highest growth potential while implementing KPI-driven testing frameworks to inform campaign optimizations.

Education

• Morehouse College

  Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

  2013 — 2016

Skills

• Time Management
• Microsoft Powerpoint
• Microsoft Excel
• Powerpoint
• Client Fulfillment
• Brand Development
• Event Planning
• Sales
• Project Planning
• Customer Service
• Research
• Project Management
• Brand Management
• Demographic Analysis