Justin Bruce

About Justin Bruce

Entrepreneur with a passion for driving rapidly scalable cargo bike solutions for a more sustainable last mile delivery of goods. Justin leads the manufacturing team in Montana and focuses on delivering solutions by working closely with his clients, as well as his internal teams of sales, production, design & engineering to orchestrate the future of Coaster’s cargo eBike models. Justin was the 5th driver hired by Boston Pedicab back in 2005 and he has helped manage the launch of 14 pedicab operations around the country. Justin has relocated with the growth of Coaster Cycles, moving from Boston, to San Francisco, to Maine and currently, to Montana, where he opened the manufacturing division of Coaster in 2014. Prior to joining Coaster Cycles, Justin rode his bike across America in 2003 with a group of 28 other riders, together raising over for the American Lung Association. In 2005, Justin then traveled to New Zealand & Australia for a solo bike trek for 3 months. Outside of work, Justin enjoys woodworking, hiking, camping & traveling. He enjoys life in Montana with his wife & daughters, and they love being able to explore the West. Designing new products & working with a brilliant team to come up with new solutions is what drives Justin on a daily basis. His passion for bikes and the honor of showing Montana off to family, friends and clients are a bonus!

Experience

1. COO

   Coaster Cycles

   Mar 2005 — Present · Missoula County, MT, US

   Coaster inspires communities and brands to move, connect, and deliver with the world around them. Coaster designs, builds and operates best-in-class, eco-friendly, mobility products out of its manufacturing headquarters in Montana. Micromobility, Last Mile Delivery, Product Sampling, Rebalancing, and beyond. We are Bikes for Business.Centered at the hub of pedal-powered innovation, Coaster Cycles is on a mission to discover where else three wheels can go. We continually improve and expand upon pedal-powered, imagination-driven, innovation-focused applications for a wide range of industry and entertainment applications throughout the country, and beyond. Clients include Starbucks, UPS, Lyft, DoorDash, Aramark, and more.Our bikes are amazing, but it’s our team that make them truly awesome!

Education

• University of New Hampshire

  Business Administration

  1999 — 2003

• UNH Peter T. Paul College of Business and Economics

  Bachelor's degree

  1999 — 2003

Skills

• Business Strategy
• Management
• Business Development
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Market Research
• Competitive Analysis
• Leadership
• Budgets
• Entrepreneurship
• Inventory Management
• Customer Service
• Microsoft Office
• Sales
• Process Improvement