Justin Bernard
Strategizing Success in Digital Marketing: Driving Growth and Engagement through Innovative Strategies
- Role
- Ecommerce Manager at Resideo
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Justin Bernard
My expertise in digital strategy is built on years of learning the inner workings of a…
Experience
Ecommerce Manager
Oct 2025 — Present · Chicago, IL, US
Developing and executing e-commerce strategies to drive online sales and enhance the customer experience. This involves continuous improvement of website performance and implementing data-driven strategies to achieve key performance indicators (KPIs)Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management This also entails regularly updating product information, images, and descriptions to ensure accuracy and appeal Collaborating with cross-functional teams, such as marketing, product, logistics, IT, and customer service, to ensure seamless online store processes and a superior customer experienceMonitoring and analyzing key performance indicators (KPIs) like traffic, conversion rates, sales, and customer satisfaction, using tools like Google Analytics and CRM systems.This analysis helps identify opportunities for improvement and informs strategic decisionsImplementing digital marketing initiatives including SEO, SEM, email marketing, social media, display advertising, and affiliate marketing to drive traffic and salesOptimizing the website for user experience (UX), including navigation, search functionality, and mobile responsiveness, and conducting A/B testing and conversion rate optimization (CRO) strategies Managing relationships with third-party vendors such as payment gateways, logistics partners, and e-commerce platforms like Shopify, Magento, or WooCommerceAnalyzing customer behavior and trends to identify growth opportunities and areas for improvement, and reporting on the effectiveness of existing and new strategiesEnsuring the security of checkout pages and payment proceduresStaying updated with the latest trends and best practices in e-commerce and digital marketing, and adopting new technologies
Education
Purdue University
Bachelor's degree, Business, Management, Marketing, and Related Support Services
2010 — 2012
East Texas A&M University
Master's degree, Marketing & Analytics
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