Justin Anthony Lutz

About Justin Anthony Lutz

Experienced Social Media Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Account Management, Graphic Design, Search Engine Optimization (SEO), Social Media Marketing, Media Planning & Buying, Radio, Newspapers, and Final Cut Pro. Strong marketing professional with a Bachelor\'s of Humanities focused in Communications from Penn State University.

Experience

1. Social Media Manager

   GAVL

   Jan 2019 — Present · Williamsport, PA, US

   Create and maintain active social media profiles on Twitter / X, Facebook, Instagram, and LinkedIn.• Regularly share new site content, blog posts, and local news that will help build an online reputation and help acquire an entirely-organic follower base.• Establish new connections by following professionals, organizations, colleagues and competitors that may result in reputation growth or that express interest in connecting.• Interact with followers and the community on a regular basis.• Google My Business management - weekly posts, geotagging photos, updating info as needed• Facebook, Twitter / X and LinkedIn management for Lawyer Minds• Facebook & Instagram Ads - increase likes, engagement, leads, awareness, and clicksWork directly in Ads Manager platform on a daily basis. Traffic & launch new ads, targeting, and campaigns. Optimize ad campaigns to meet goals through constant data analysis and making decisions to improve performance. Track budgets to ensure campaigns are on track to spend in full while maintaining performance efficiencies. Assist in strategic recommendations and quarterly/annual social media planning. Analyze performance data in weekly/monthly client reporting. Identify and employ best practices and implement processes for optimizing integrated digital marketing campaigns.• LinkedIn Ads - increase likes, follows, engagement, awareness, and clicks

Education

• Pennsylvania College of Technology

  Associate's of Applied Arts, Mass Communications

  1997 — 1999

• Penn State University

  Bachelor's of Humanities, Communications

  1999 — 2001

Skills

• SEO
• Logo Design
• Social Media Marketing
• Classic Rock
• Marketing
• Indesign
• Online Advertising
• Microsoft Office
• Radio Promotions
• Public Relations
• Video
• Graphic Design
• Media Buying
• Copywriting
• Advertising
• Musicians
• Final Cut Pro
• Promotions
• Media Planning
• Photoshop
• Editing
• Newsletters
• Search Engine Ranking
• Content Managed Websites
• Adobe Photoshop
• Newspapers
• Marketing Communications
• Illustrator